Skills for Claude and Clawdbot

Scans your search term report for irrelevant queries, high-spend/no-conversion terms, and patterns that should be added as negatives.

Reviews your product feed for missing attributes, disapproved items, low-quality titles, and GTIN/MPN issues that limit Shopping ad reach.

Evaluates Performance Max campaigns for asset group quality, audience signal strength, search category insights, and cannibalization with standard campaigns.

Scans search term reports and competitor data to surface high-intent queries you're not bidding on. Prioritizes by estimated volume and commercial intent.

Checks ad destination URLs for broken links, slow load times, mobile responsiveness issues, and mismatches between ad copy and landing page messaging.

Identifies overlapping audiences across ad sets that are competing against each other in the same auction and inflating your CPMs.

Audits Meta Pixel and Conversions API setup for missing events, duplicate fires, incorrect value parameters, and deduplication issues.

Breaks down video ad performance by ThruPlay rate, 3-second view rate, hook rate, and completion rate. Identifies which hooks are stopping the scroll.

Runs a full technical audit covering crawlability, indexation, canonical tags, redirect chains, structured data, and mobile usability issues.

Identifies pages competing for the same keywords in SERPs. Surfaces which URL should be the canonical target and recommends consolidation or differentiation.

Analyzes LCP, CLS, and INP scores across key templates. Identifies the specific elements causing failures and prioritizes fixes by traffic impact.

Reviews your backlink profile for toxic links, anchor text over-optimization, lost links, and new link acquisition opportunities from competitor analysis.

Maps internal link distribution across your site, finds orphan pages, over-linked pages, and opportunities to pass more authority to high-value URLs.

Audits Google Business Profile completeness, NAP consistency across directories, review velocity, and local keyword ranking opportunities.

Turns Claude into an SEO rank tracker: checks where your keywords rank, tracks position changes week over week, and reports the biggest gainers and losers. A free SEO rank tracking tool that runs inside Claude instead of a paid rank tracking software subscription.

Assesses how your content appears in AI Overviews, ChatGPT, Perplexity, and Claude. Identifies content gaps and formatting improvements to increase AI citation frequency.

Tracks page speed scores across key templates, identifies render-blocking resources, unoptimized images, and unused JavaScript causing slowdowns.

Scores a blog post draft for SEO completeness — keyword placement, heading structure, internal links, image alt text, and content depth vs. SERP competitors.

Analyzes content for reading level, sentence length, passive voice usage, jargon density, and paragraph structure. Suggests edits for target audience alignment.

Takes a long-form asset and maps it to 8–12 derivative formats — social clips, email snippets, infographic data points, short-form video scripts, and ad copy.

Builds a topic cluster strategy around a pillar topic — mapping subtopics, identifying existing content to link, and surfacing gaps to fill.

Reviews video scripts for hook strength, pacing, key message clarity, CTA placement, and alignment with platform best practices (YouTube, TikTok, Reels).

Analyzes your social media posting history for content type distribution, posting frequency, engagement rate trends, and best-performing formats by platform.

Maps your existing content library to TOFU, MOFU, and BOFU stages. Identifies gaps in conversion-focused content and overlaps in awareness content.

Reviews landing pages for conversion rate optimization — headline clarity, value proposition strength, social proof placement, form friction, and CTA visibility.

Interprets A/B test results — checks statistical significance, segments results by traffic source and device, and flags common testing mistakes.

Reviews e-commerce checkout flow for friction points — required account creation, unexpected shipping costs, limited payment options, and trust signal gaps.

Evaluates mobile user experience — tap target sizes, font legibility, above-the-fold content, horizontal scroll issues, and mobile form usability.

Analyzes heatmap and scroll depth data to identify where users stop reading, what elements they click most, and where attention is being wasted.

Audits GA4 event setup for missing key events, duplicate triggers, incorrect parameters, and gaps in the conversion funnel tracking.

Calculates true ROAS and marketing ROI factoring in ad spend, agency fees, tool costs, and creative production. Builds a full channel P&L view.

Designs custom analytics reports for specific business questions — cohort analysis, channel mix modeling, or segment-level performance breakdowns.

Maps touchpoints from first awareness through purchase and retention. Identifies where customers are dropping out of the journey and which channels influence each stage.